Tag: Selling

Stop Saying “Sorry, We Don’t Support That”

shoothead / Foter / CC BY-NC-ND On learning his prospective buyer wants to slice one in half and mount it on a wall, John Cusack’s character in the film Must Love Dogs sternly informs him the hand-crafted wooden canoes are

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The Subtext of Selling

A few weeks back I was asked to tell a story illustrating a moment of advocacy for the products and services of Microsoft, my employer.  Being someone who’s very passionate about technology and how it helps people, this wasn’t difficult. 

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