What if more people began to speak up, notice things, and start things?… All it takes is initiative. Even just a bit. — Seth Godin.
I read Seth Godin’s book “Poke the Box” often, probably once a quarter. Partly for inspiration and partly through obligation. You see, it was gifted to me by a Microsoft senior marketing executive (Stijn Hendrikse, to be exact) in 2010, my first year of five spent at the company. He was traveling throughout Australia with me as a guest speaker at a series of events — events where we were trying a significantly different format, different content types, different methods of engagement and a desire to break the shackles of the standard IT industry events…and I’d been the driving force behind this idea of trying something new.
Read the full post over on Medium.